Project Type
E-commerce Website
Location
Netherland
Industry
Health & Wellness / Food & Beverage
Tech Stack
Next.js, Tailwind CSS, Strapi CMS, JavaScript, Vercel, Shopify API, Stripe, Google Analytics, Multilingual Plugin, Figma
Category
Website
ABOUT THE CLIENT
Belgium, Europe
Bite Me is a Europe-based health snack brand committed to offering delicious, plant-based treats made with clean ingredients. With a strong focus on wellness, sustainability, and transparency, Just Bite caters to modern consumers seeking guilt-free snacking options. Their expanding product range and eco-conscious mission position them as a rising leader in the European healthy food market.
All names and logos have been changed to respect NDA.
The Client
It is a Europe-based health-focused food brand offering a range of guilt-free, plant-based snacks that are both delicious and nutritious. Their commitment to clean eating, sustainability, and premium quality ingredients makes them a standout in the growing healthy snacking market across Europe.
60%
Development Hours Saved
90%
Boost in
Security
80%
Reduction in Compliance Risk
The Ask
They approached us to build a visually engaging, mobile-optimized eCommerce website that not only educates users about their products and ingredients but also ensures smooth shopping, multilingual support, and strong branding. The platform needed to integrate with European logistics and payment systems to support global scalability.
The Engagement
We partnered with Bite Me as their technology and UX/UI partner, handling the end-to-end development of their web presence — from research and planning to deployment and post-launch maintenance. The collaboration was focused on creating a fast, responsive, and conversion-optimized user experience.
CHALLENGES
We encountered challenges with plugin selection, production behaviour and maintaining effective communication with teams.
Designing a website that balances aesthetic minimalism with informative depth
Integrating multilingual support (English and other EU languages)
Ensuring fast page load despite media-heavy content (videos, animations, high-res product images)
Enabling easy content management for non-technical team members
Complying with EU data privacy and GDPR requirements
Optimizing the user journey to drive conversions while maintaining an engaging brand experience across all devices
OUR APPROACH
Business Analysis & Estimation
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Ideation and Planning
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Defining features and functionalities
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Scope and goals
Design
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Wireframe/mock-ups
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UX/UI design
Development
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Functional Development and Analysis: The development is done according to the sprints set during estimation. During the code commit, static code analyzers like eslint are run to identify and fix any issues with the code.
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Unit Testing and Review: The developers raise a Pull Request (PR) on Github, which triggers GitHub Actions to run the SonarQube and unit tests. The Technical Leader and other developers review the PR and ensure everything looks good before merging it.
Testing
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Manual Testing and Automated Testing: The app undergoes thorough testing to ensure it is free of bugs and glitches.
Seemless Deployment
Seamless Deployment: Once the PR is merged, our CI/CD pipeline ensures the app is automatically deployed to the domain, enabling a smooth and efficient launch with CircleCI-powered automation.
Maintenance and Upgrades
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Security Testing: Regularly tested to safeguard against vulnerabilities.
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Analytics & Monitoring: Tracks user behavior to guide updates.
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Platform Compliance: Follows app store and Play Store guidelines.
1. Discovery Phase – Understanding Client Vision & Business Goals
We held discovery workshops with the Bite Me team to understand their brand story, customer personas, product positioning, and business goals. We conducted competitor benchmarking and mapped out essential user journeys.
Using Figma, we developed modern, mobile-first UI/UX designs emphasizing clean aesthetics, easy navigation, and product visibility. We ensured the UI reflected the brand’s ethos: clean, natural, and energetic.
2. Design Phase – Creating an Intuitive & Premium User Experience
3. Development Phase – Building a Scalable, Secure Platform
The frontend was built using Next.js for its speed and SEO benefits, while the backend CMS was powered by Strapi, enabling easy content updates. We ensured smooth integrations with Stripe, Shopify APIs, and Google Analytics for eCommerce tracking.
Rigorous cross-browser and cross-device testing was performed. We also tested page speed, GDPR compliance, cart flow, and multilingual transitions. Lighthouse and GTMetrix were used for performance optimization.
4. Testing Phase – Ensuring Stability, Speed & Security
5. Deployment Phase – Smooth Rollout with Zero Downtime
The website was deployed on Vercel for high-speed content delivery with a CI/CD pipeline enabling zero-downtime updates.
Post-launch, we continue to support Bite Me with monthly content updates, bug fixes, security monitoring, and periodic UX optimization based on analytics.
6. Maintenance Phase – Continuous Support & Feature Enhancements
The Outcome
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Delivered a sleek, mobile-responsive website with <2s load time
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Increased conversion rates by 30% within the first quarter
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Positive user feedback on UI/UX and ease of navigation
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Enabled multilingual expansion, increasing international traffic
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Reduced bounce rate by 25%, enhancing engagement across regions
In Conclusion
By blending performance-focused development with brand-driven design, we helped Just Bite elevate its digital presence and scale across European markets. The seamless user experience and intuitive backend management have empowered their team to focus on growth while we handle the tech.